BELIEVING IS SEEING
Behind the Buzz
MERIT UNVEILED
MERIT CONCEPT
An unrivaled reputation for quality and expertise
We're Merit Concept, an award-winning creative agency in Arusha, Tanzania. We craft stunning, high-end visual content for the tourism, hospitality, lifestyle, and tech industries across Africa. Think cinematic films, powerful photography, and compelling stories designed to inspire, connect, and convert.
What makes us different? We dive deep into your brand, understanding your unique voice to build narratives that truly align with your goals and resonate authentically.
Our work has earned 21 international awards, including Media Production Company of the Year 2024/2025 at the Prestige Awards Africa and Top Photography & Videography Studio of the Year at the Africa Company of the Year Awards (ACOYA) 2025.
At Merit Concept, we don't just tell stories. We make them legendary.
MERIT VALUES
Integrity + Involvement + Innovation
AWARDS
WE ARE ON A MISSION TO
Simplify the creative journey for those who dare to dream big, one project at a time.
The Legends in the making
WHO WE SERVE
We work with tourism boards, safari companies, hospitality brands, experience providers, and tourism-related brands across East Africa and beyond.
Our clients include some of the most respected names in the industry — from Miracle Experience and Karibu Camps to the Tanzania Tourist Board, Kenya Wildlife Service, and the Zanzibar Commission for Tourism.
Whether you're a high-end lodge in the wild, a tech brand supporting the tourism space, or a national tourism body — we help you create bold, strategic content that connects with your audience and elevates your brand.
So, if you're tired of boring travel tales and yearn for narratives that make jaws drop like hippos at a watering hole, let's rewrite your safari saga.
OUR VISION IS TO
Work alongside the world’s bravest brands and visionaries.
WHO WE WORK WITH
Game changers. Trendsetters. Mavericks.
They're the visionaries, the trailblazers, the ones who refuse to settle for the ordinary. They're the brands who push boundaries like they're made of jelly, and who leave the world breathless with their audacity.
We help them tell their stories in a way that makes the world sit up and take notice.
Game-changers don’t whisper.