Morning mist over the Serengeti from the air, near Serengeti Simba Lodge

Epic Brands deserve Epic Visuals

Official destination films for Zanzibar and Kenya. Photography for 26 lodges, camps and hotels.

Before we craft anything for anyone,
we ask one question.
Why should anyone care?
Then we build with intention.

Greener Zanzibar and Discover Kenya went on to win 20+ international festival awards between them, and the ACOYA Awards named us Top Photography and Videography Studio of the Year.

3

National commissions

Destination films for Zanzibar and Kenya

21+

Film awards

International festivals

26

Properties

Lodges, camps and hotels shot

6

Client groups

Multi-property relationships

Trusted by tourism boards, lodges, safari brands, airlines and corporates
Zanzibar Commission for Tourism
Kenya Wildlife Service
Tanzania Tourist Board
Egypt Ministry of Tourism
UN Tourism
GIZ
Karibu Kilifair
Karibu Camps & Lodges
Miracle Collection
Simba Portfolio
Neptune Hotels
Serenita Collection
Farm of Dreams
Zuri Camps
Haile Boutique Hotel
Nimali
Serval Wildlife
The Tanzanite Experience
Mega Adventures
Wild Wild East
Tabi Tanzania Serengeti

96 Hours

Publish-ready, not proof-ready.

You run the business. We handle how it looks. Finished work lands within four days of the shoot wrapping. Not contact sheets. Not a rough cut. Work you could put out that afternoon. That is our promise on one-off projects. Some brands hand us everything after the shoot too: brand and design, websites, social media, print and production, on a retainer that runs continuously and does not sit on that clock.

  • 100+ professionally edited photos, ready to publish in web, social and print formats
  • Reels, cut and ready to post
  • A fully edited highlight film

Personalities we work with.

Champions, titleholders and household names. They don't book us once. They come back, season after season.

Pablo Nemo on the Walking Africa journey

Pablo Nemo

First Spaniard to cross the length of Africa on foot. 800-day journey.

Alphonce Simbu running

Alphonce Simbu

The reigning World Marathon Champion, based in Tanzania.

Aarzoo Khurana photographing wildlife

Aarzoo Khurana

India's most prominent female wildlife photographer.

Sandra Giovinazzo in a studio portrait, wearing a beaded gown

Sandra Giovinazzo

Miss Charm Tanzania 2026 and 2nd runner-up at Miss Universe Tanzania 2026.

Aerial view of a Kenyan wildlife reserve

JIO Creative Labs

Travel show for JIO Hotstar featuring Siddharth Nigam, Anushka Sharma, and more.

Merit Concept has been a trusted partner to Karibu Camps & Lodges for several years. Arjav and his team consistently deliver on time, with a level of attention to detail that matters when you are working to a luxury standard across multiple properties. Coordination is straightforward, communication is clear, and the quality of work represents genuine value. George in particular is a fantastic member of their team, dependable and always willing to go the extra step. We would recommend Merit Concept without hesitation.
Manraj ChadhaDirector, Karibu Camps & Lodges
Arjav and Merit team have become family and one of KiliFair’s pillars. The work is amazing, with shots and ideas nobody can copy. At our size we only need a few partners, but they must be reliable, and Team Merit is reliable day and night. Our event finished at 9pm and by 3am we had the Daily highlight video ready to be posted on social media. Merit is fast, always on time and very high quality. After five years of growing together, we look forward to growing even more.
Tom KunklerDirector, Kilifair
Merit has been with Miracle Air from the very start, from our inauguration to the arrival of our planes. They captured amazing content at airports in the Serengeti and Arusha, including the water salute, and made possible shots we thought couldn’t be done. Even with bad weather and very short time windows, they delivered. An experience is very hard to sell unless it’s captured cleverly. We use Merit’s content at all our trade shows, on our websites and across our platforms.
Sammy SandhuSales & Marketing Director, Miracle Air
We’ve worked with Arjav and Merit Concept on several projects and really appreciate the team’s professionalism, creativity and organisation skills. The content is so good we still use it today, from our project with the Maasai ladies to the full documentary they made for us a few years ago. We’re hoping to make a new version very soon. Merit Concept will be part of our plans to promote Tanzanite around the world.
Ronan LiebardGeneral Manager, The Tanzanite Experience
Merit is doing amazing work. We use their videos all over the world at trade shows to promote Karibu KiliFair and Tanzania. Their speed and quality sets them apart, and I believe it helps bring people to Tanzania. Merit is our best partner.
Dominic ShooDirector, Kilifair

Not sure if we're a fit? That's exactly why you should reach out.

Merit Concept

Multi-award winning creative and marketing agency. Photography, film, branding, and creative concepts for the hospitality and tourism industry across East Africa and beyond.

Get in Touch
hello@meritconcept.com
Arusha, Tanzania

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