Morning mist over the Serengeti from the air, near Serengeti Simba Lodge

Epic Brands deserve Epic Visuals

Official destination films for Zanzibar and Kenya. Photography for 26 lodges, camps and hotels.

Before we craft anything for anyone,
we ask one question.
Why should anyone care?
Then we build with intention.

Greener Zanzibar and Discover Kenya went on to win 20+ international festival awards between them, and the ACOYA Awards named us Top Photography and Videography Studio of the Year.

3

National commissions

Destination films for Zanzibar and Kenya

21+

Film awards

International festivals

26

Properties

Lodges, camps and hotels shot

6

Client groups

Multi-property relationships

Trusted by tourism boards, lodges, safari brands, airlines and corporates
Zanzibar Commission for Tourism
Kenya Wildlife Service
Tanzania Tourist Board
Egypt Ministry of Tourism
UN Tourism
GIZ
Karibu Kilifair
Karibu Camps & Lodges
Miracle Collection
Simba Portfolio
Neptune Hotels
Serenita Collection
Farm of Dreams
Zuri Camps
Haile Boutique Hotel
Nimali
Serval Wildlife
The Tanzanite Experience
Mega Adventures
Wild Wild East
Tabi Tanzania Serengeti

96 Hours

Publish-ready, not proof-ready.

You run the business. We handle how it looks. Finished work lands within four days of the shoot wrapping. Not contact sheets. Not a rough cut. Work you could put out that afternoon. That is our promise on one-off projects. Some brands hand us everything after the shoot too: brand and design, websites, social media, print and production, on a retainer that runs continuously and does not sit on that clock.

  • 100+ professionally edited photos, ready to publish in web, social and print formats
  • Reels, cut and ready to post
  • A fully edited highlight film

Personalities we work with.

Champions, titleholders and household names. They don't book us once. They come back, season after season.

Pablo Nemo on the Walking Africa journey

Pablo Nemo

First Spaniard to cross the length of Africa on foot. 800-day journey.

Alphonce Simbu running

Alphonce Simbu

The reigning World Marathon Champion, based in Tanzania.

Aarzoo Khurana photographing wildlife

Aarzoo Khurana

India's most prominent female wildlife photographer.

Sandra Giovinazzo in a studio portrait, wearing a beaded gown

Sandra Giovinazzo

Miss Charm Tanzania 2026 and 2nd runner-up at Miss Universe Tanzania 2026.

Aerial view of a Kenyan wildlife reserve

JIO Creative Labs

Travel show for JIO Hotstar featuring Siddharth Nigam, Anushka Sharma, and more.

Merit Concept has been a trusted partner to Karibu Camps & Lodges for several years. Arjav and his team consistently deliver on time, with a level of attention to detail that matters when you are working to a luxury standard across multiple properties. Coordination is straightforward, communication is clear, and the quality of work represents genuine value. George in particular is a fantastic member of their team, dependable and always willing to go the extra step. We would recommend Merit Concept without hesitation.
Manraj ChadhaDirector, Karibu Camps & Lodges

Not sure if we're a fit? That's exactly why you should reach out.

Merit Concept

Multi-award winning creative and marketing agency. Photography, film, branding, and creative concepts for the hospitality and tourism industry across East Africa and beyond.

Get in Touch
hello@meritconcept.com
Arusha, Tanzania

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